“ PFM is a good starting point but isn’t very useful,” said Qapital CEO George Friedman.
With that in mind the app switched to providing an easy way for users to create short-term savings goals. The Qapital team decided it could do a lot more than just provide a dashboard for budgeting, and made an automated savings tool central to its service. in 2014 and soon after began focusing exclusively on this market. Qapital was founded about four-and-a-half years ago in Sweden and originally launched as a competitor to Mint in the personal finance management (PFM) category. While to date that meant helping its users build up savings, now Qapital will help manage their day-to-day spending through a new checking account and debit card. Savings app Qapital wants people to make more conscious decisions around their money.
